Calculate your funnel strategy and investment needs to match a ROI. A digital marketing comprehensive budgeting tool.
How will your budget impact your funnel, along the awareness, consideration and action phases.
What are your average conversion rates? How does that impact your sales and revenue? Can you adjust your strategy to improve that?
How does CTR and the quality of your ads impact on your P&L structure and bottom line?
Understand the deep impact of changing your traffic sources and media mix, in the overall sales strategy.
How is your retention strategy contributing to the sales bottom line? Is that supported by media?
Do you have enough traffic at the awareness phase to be able to support consideration and action?
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